Jignesh Dawda, VP – Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

Jignesh Dawda, Vice President – Marketing, IDFC Asset Management Company,  has joined the esteemed jury for the Outdoor Advertising Awards 2022 contest.

Jignesh has over fifteen years of rich experience, spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building. Jignesh started his career in the Platinum Credit Card division of American Express, where he focused on sourcing premium credit cards. During 2010-13, he managed clients in the Group Credit Life division in Mumbai and Gujarat for Kotak Life Insurance. During this period, he developed proficiency in implementing strategic initiatives, including business planning and sales strategy development. He also focused on new business acquisitions and generated fruitful business lines from existing customers. In 2013, he joined IDFC AMC in retail sales and shifted to the Marketing division within a year.

OAA 2022 is drawing participation in 7 different award categories and 20+ sub-categories:

Brand Categories having 12 sub-categories

• Media Plan of the Year
• Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
• International
• Public & Social Causes
• Campaign of the Year
• Best Media Format Innovation.

Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.