Industry News
Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more
The advertising veteran passed away on Tuesday in Mumbai.
Advertising veteran Sylvester daCunha, passed away in Mumbai on Tuesday.
daCunha was perhaps best known for his creation of ‘Amul Girl’ – the iconic advertising mascot for Amul which over the years has risen from merely a mascot to a vehicle for social commentary. While working at the advertising firm ASP, daCunha along with the agency’s then art director Eustace Fernandes came up with the idea of Amul Girl in 1966.
Amul Girl – wearing a polka dot dress with a matching ribbon – is famous for its playful topical advertisements based off current events. Having first appeared on a few billboards in Mumbai, it is now one of the most recognizable symbols of a brand that is not a logo, and has played an instrumental role in the Amul’s growth and establishment as one the world’s largest dairy brands.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
SITOOH Keynote by CK Kumaravel, Co-founder CMD of Natural Salon and Spa highlights bold thinking & adaptability
3rd South India Talks OOH Conference underway
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
Suresh Seerna, Director, RSB Retail India, to address South India Talks OOH 2025
Rajiv Raghunath, Founder and CEO, Wellversed Media to address South India Talks OOH 2025
Puma becomes PVMA for PV Sindhu
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
Signpost India Limited launches Dharampeth One in Nagpur
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
The campaign is executed by Ideacafe.agency
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
This campaign is done in collaboration with Laqshya Media Group
Majestic Pride launches iconic branding structure at Mopa Airport Arrival
This structure is placed in partnership with Times OOH
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the...
DoohClick and AdMobilize partner to deliver smarter OOH campaigns
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
L&G appoint limited space as Media Partner for Digital Out-Of-Home (DOOH) expansion
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in...
Pikasso Italia launches the third digital screen of the Milano collection
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Xtreme Media transforms bus stop with Nyx OD LED Displays
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Building a powerhouse DOOH media brand
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
-
Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
-
Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
-
Talks OOHShalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
-
Talks OOHMayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
