Campaigns
Kurl-On catches bus for branding in Bangalore
The brand ensures presence via bus branding in the market facing blanket ban on hoardings
Kurl-On, a leading mattress brand leverages the transit format to promote a premium range of beds designed for newly wed couples in Bangalore. While brands are facing challenge in making a presence in Bangalore market due to a blanket ban on hoarding media format, the brand takes a strategic call to execute the campaign on bus branding which is permitted by the BBMP 2018 bylaws as well as able to travel miles taking the brand to different locations. A month-long campaign was executed on 5 buses traveling across Bangalore.
The campaign executed by Spectrum Mediacom targets the newly wed couple with an interesting tagline- “BEDS FOR NEWLY WEDS”. “We wanted the campaign to be visible across Bangalore, therefore we have selected a transit medium which can travel across. We have taken multiple buses in all the locations to cover Bangalore. The creative was very eye catchy and gives a celebration feeling”, shares Spectrum Mediacom spokesperson.
To know more about transit branding, attend 2nd Transit Media Talks- http://www.media4growth.com/events/transit-media-talks-20
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