And now it’s the Congress with its campaign pitch

It’s now the turn of Congress to leverage the OOH medium as part of its election campaign. Spotted by Media4Growth in Delhi, the outdoor campaign is well visible in the capital on multiple formats of all sizes including unipoles, shelters, mupis, etc. The star of the campaign is of course the party president Rahul Gandhi featured against a white background and making his election pitch –‘ Ab Hoga Nyay’.

The outdoor campaign has been designed strategically to resonate with audiences across age groups with varied promises relevant to different age groups.