Bisleri Camels to make their OOH appearance

Leading bottled water brand Bisleri is back with the second phase of its campaign ‘Har Paani Ki Bottle Bisleri Nahin’ (every bottle of water is not a Bisleri). This follows the successful launch of the campaign last year. Beginning with three different TVCs, the campaign is slated to be a 360-degree integrated campaign through the summer. Through this campaign, Bisleri aims to reach a wider audience, which includes the youth.

Conceptualised by 82.5 Communications (Mumbai), formerly known as Soho Square, an Ogilvy Group company, the launch campaign garnered a lot of attention because of the unique and adorable brand ambassadors – camels, who despite the scarcity of water in their habitat, insist on drinking only Bisleri. The second phase will solidify the message conveyed by the camels in a humorous and heartwarming manner.

Anjana Ghosh, Director – Marketing and Business Development, Bisleri International Pvt. Ltd. said, “After influencing the retailer and the on-the-go consumer, we are now targeting the in-home consumption market through our Mother-baby Film. The quality of drinking water is a huge concern for many homes and Bisleri with its range of pack sizes has been the solution. When we think of homes, we think of mothers – the protectors/gatekeepers of the family’s health. When it comes to the health of the family a mother always chooses the best and never compromises as it is her priority. We want to be the preferred choice of mothers and hence become the preferred choice of the Indian home.”

Speaking about the campaign, Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications said, “We are extremely humbled by the success of the Shopkeeper TVC. It feels like a validation of our continued efforts which culminated in Bisleri being voted, for the 1st time, as the most trusted brand in India across all categories. And, now, we hope our Mother-baby and Heist films get the same love from our audience.”

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications said, “We’re really proud to have worked on India’s most trusted brand. The Bisleri camels are a true representation of the ingenious Indian ideas that 82.5 Communications wants to stand for.”