Star India’s Shalini Kumar to address 1st Transit Media Talks Conference

Transit media business has a come a long way since the early days of bus branding and railway station advertising. Today, transit media has diverse advertising formats such as airport media, Metro rail media, railway station media, in-train advertising, bus and cab branding, bus shelter media, among others. The moot question is, are advertising brands seeing transit media as a powerful vehicle for messaging. Shalini Kumar, VP – Partnerships & Innovation, Star India will touch upon these aspect in her presentation on ‘What will it take for brands to up the spends on transit media’ at the 1st Transit Media Talks Conference that will be held at Courtyard by Marriott, Mumbai on February 28, 2019.

The deliberations in some of the other sessions at the conference will touch upon:

• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others

• Viability of transit media investments in the medium- to long-term

• Enhancing the attractiveness of transit media for brand advertising

• Use of digital technologies to augment transit media

• Green solutions for transit media

• Innovative designs for transit media

• What kind of audience measurement metrics can be employed for transit media.