Media Planning & Buying

Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses

The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand

Published

February 15, 2018

M4G Bureau

Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.

Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network, has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen’s Bangalore office.

The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world’s leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. By end of 2017, more than 60,000 BharatBenz vehicles had already been handed over to customers – an unprecedented ramp-up in the Indian CV industry. BharatBenz trucks and buses are sold and serviced through a pan-Indian network of more than 130 touch points which is also continuously being expanded beyond the tier-2 and tier-3 cities.

On the partnership, Rajaram Krishnamurthy, Vice President- Marketing and Sales, Daimler India Commercial Vehicles (DICV) said, “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”

Kartik Iyer, Chief Executive Officer, Happy mcgarrybowen said, “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2 wheelers, then 4 wheelers and now 14 wheelers. It’s an honor to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together. We are extremely positive about this partnership and we look forward to growing their market share in the country.”