RED FM goes to town with ‘Malishka Ko Matt Sunn’

The OOH canvas gives every advertising brand the opportunity to go big and loud with their messaging. In a similar vein, RED FM went to town with its high-decibel show ‘Malishka Ko Matt Sunn’ that brings a host of celebs on air. To build the listenership for the show, the leading radio brand unfurled a campaign in Mumbai beginning December 14.

The OOH campaign, executed by IKON, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.