Campaigns
BIBA hits the streets to showcase autumn winter collection
The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
Ethnic wear fashion brand BIBA has taken the OOH route to showcase its new autumn winter collection. The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company.
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Rare Beauty launches scratch-and-sniff billboards for new fragrance
GurOOH CEO Gideon Adey on WOO Mexico
Digital displays turn Mumbai’s streets into a Wimbledon narrative
SVACHH Deep Lid by TTK Prestige installed at Carter Road
Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
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Spotify taps into everyday moments with Bollywood lyrics in latest OOH campaign
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Born Free calls for an end to the captivity of great apes in DOOH campaign
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LOGIC’s ‘Estilo 2.0’- the 138 inch all-in-one display solution
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3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative UseRare Beauty launches scratch-and-sniff billboards for new fragrance
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Company NewsBIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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PeopleAbhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner