Media Planning & Buying
IPG Mediabrands retains Amazon global media account
The brand had launched a review this summer
IPG Mediabrands agency handling the media mandate is going to continue handling the Amazon account globally. The total account of $1 billion-plus global includes 360 degree marketing media planning & buying where the brand is estimated to spend Rs 1,000 crore alone in Indian market.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.
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OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OACVyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International EventsWOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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CampaignsMeta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
