Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal

Skipper Pipes Ltd crafted eye-catching innovations using its own pipes at the Durga Puja pandal at Bosepukur Sitala Mandir in Kolkata. The company used its CPVC, UPVC, SWR, HDPE, borewell and agricultural pipes to build the entire pandal. The pipes were also cut into smaller pieces and used to craft installations. The material was further used to make sculptures. The entire works of art, made using 10 truck-loads of some 2 crore pipes, complemented the brand’s major OOH campaign that was unveiled across the city of Kolkata.

Skipper Pipes executed venue branding, as well as used media like hoardings, banners, stand-alone cut-outs, transit media (buses and auto), police traffic guard, etc. Other than these, retail branding, canter-centred activations were also executed in Kolkata. The outdoor campaigns were principally executed by Arun Sign, Hindustan Publicity, SS Publicity and Anoushka Publicity.

“This was the first time that we made a pandal with PVC pipes and our objective was to make ourselves loud on the out-of-home media. Last year we did venue branding for Durga Puja but this year we thought of creating something out of the box. Bosepukur Sitala Mandir is the only pandal where the concept of theme puja is taken up. Since we are the leader in our industry and Bosepukur Sitala Mandir also leads in creating innovations in puja pandas, we joined hands with Bosepukur. The audience response was overwhelming. After the earthen tea pot (bhar er cha pandal) pandal that was put up 20 years back at Bosepukur, this is the best pandal that was put up in Kolkata,” said Sumanta Guha, Senior Marketing and Branding Manager, Skipper Pipes Limited. 

The brand used some 300 banners, 50 transit media units, 50 cut-outs, 400 retail gate branding units, 600 traffic guard media, among others to splash the city with Skipper Pipes branding.