Campaigns
Netflix goes outdoor for the build-up to ‘Narcos’ launch
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
Netflix took the OOH route in Mumbai and Bengaluru to promote the launch of its crime drama series ‘Narcos’. The campaign, which features the lead character Cali Cartel in the creatives, is designed a build-up to Season 3 of the series.
The campaign, handled by Kinetic India, has been mainly deployed on large formats that include hoardings, gantries, etc.
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industry updates
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Vadilal’s heat take over in Gujarat
The campaign is executed in Ahmedabad
Britannia Jim Jam’s Marvel inspired activations
The campaign is conceptualised and executed by Coral Media
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Nykaa turns Mumbai’s Carter Road into a sun-care playground
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...
KFC builds buzz in Vizag with a towering sand bucket activation at RK Beach
The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
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Campaigns
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
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Industry NewsGeopath and OAAA Advance Next-Gen OOH Measurement with Ipsos Pilot
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PeopleMultiply Media Group appoints Elie Hajjar as Chief Operating Officer
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Insights‘It cost me a promotion, after that, I never said no to anything’