Campaigns
Netflix goes outdoor for the build-up to ‘Narcos’ launch
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
Netflix took the OOH route in Mumbai and Bengaluru to promote the launch of its crime drama series ‘Narcos’. The campaign, which features the lead character Cali Cartel in the creatives, is designed a build-up to Season 3 of the series.
The campaign, handled by Kinetic India, has been mainly deployed on large formats that include hoardings, gantries, etc.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative ConceptsSignpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples