Campaigns
Honda 2 Wheelers criss-crosses UP to showcase CB Shine
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
In a bid to reach out to a much larger audience, Honda 2 Wheelers launched an onground activity in Uttar Pradesh that had 4 LED-equipped vans moving place to place, showcasing the ‘CB Shine’ model. The vans carried the bikes to give people a direct look and feel of the model.
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
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industry updates
Rohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth
Kolonkojoyini uses Maa Durga installation to highlight stigma faced by trafficking survivors
Hocco brings its East India debut to Kolkata streets with a pujo-themed campaign
Mantra Ads joins Gujarat Talks OOH as Associate Sponsor
US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
The billboard plays on Blinkit’s brand identity to promise a familiar Gujarati treat after Garba, using local food culture and...
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
The 16,000 sq. ft. visual experience brings Karnataka’s mythical forms and cultural heritage to life through advanced 8K Japanese projection...
Paramount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
From fight-inspired street signage to a billboard featuring a larger-than-life stunt, Paramount Pictures turns the streets into an extension of...
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
The brand transforms Harish Park into ‘Kolkata’s Shiniest Pujo Pandal’, celebrating the light, creativity and festive spirit of Kolkata’s Durga...
Bingo! Tedhe Medhe brings ‘Abol Tabol’ to life through an immersive Durga Puja experience
At Rajdanga Naba Uday Sangha in Kolkata, the brand blends Bengali literary nostalgia with playful installations, interactive games and digital...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
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Campaigns
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples