Campaigns
Alia Bhatt gives HUL’s Lux a refreshing presence in the outdoor
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the’Be Fresh. Be Fragrant’ proposition
Bollywood star Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the ‘Be Fresh. Be Fragrant’ proposition through the HUL brand’s OOH campaign that leaves a refreshingly green hue on Mumbai’s OOH landscape.
While it was Leela Chitnis who featured in the brand’s first ever advertisement (in 1909) as the brand ambassador, there have been many others like Madhuri Dixit, Juhi Chawla, Aishwarya Rai Bachchan, Priyanka Chopra, Katrina Kaif, Asin and Deepika Padukone who have been the faces of the brand.
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PeopleCKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
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Creative ConceptsNissan paints the sky over Udaipur to unveil its latest car
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CampaignsNetflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
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InsightsBuilding the case for a Data-by-Design approach in DOOH