Tanishq goes loud with its’Queen of Hearts’ collection

Tanishq, India’s largest jewellery brand partnered with Laqshya Group to launch their high value diamond jewellery collection “Queen of Hearts. The two week campaign, which started from the beginning of the month is visible in cities like Mumbai, Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad and Lucknow. Following the brand’s succesful TVC, the outdoor campaign has surely created a lot of buzz and impact. Speaking about the campaign, Deepika TewariHead Marketing – Tanishq said, “We are very happy with the way our outdoor campaign has been done, as it has given the desired buzz for the brand. Laqshya Solutions has delivered an excellent campaign right from the stages of campaign planning to execution.

The key agenda to uplift the campaign was to create the brand quotient among the uber rich women. The campaign features Deepika Padukone wearing the stunning collections from Tanishq. The Laqshya team chose all the major arterial routes to reach their TG and to make the campaign more effective.

Commenting about the opportunity to be associated with this brand, Naresh Bhandari, Sr. Vice President, Laqshya Solutions said, “We are delighted to have worked with Tanishq. It is a great brand to be associated with, but more importantly, they are a great client to work with. I am thrilled that the team has presented a very impactful media plan, where the impact says it all.” The challenge was to reinforce the brand along with its royal imagery so, the media the agency suggested were outsized units which was meant to create a lasting impact.