Hyatt reinforces brand identity through outdoor

Hyatt hotels recently adopted the OOH route to promote their newly launched gold card facility and reinforce the brand identity by communicating about their warmth and services. The campaign was designed to target travelers and therefore executed across five cities including Delhi, Mumbai, Chennai, Bangalore and Hyderabad. The month-long campaign was also present at Mumbai, Chennai and New Delhi airports.

Executed by Glo OOH Media, a part of Lodestar, the campaign showcased different creatives and messages, however the theme remained the same across the different locations. Mainly the large format sites were utilised for the campaign to make it visible and catchy for the travelling audience. Along with traditional formats, digital sites placed inside the airports were also roped in for the campaign.  
 
An on-ground activity called ‘Selfie activation’ was also executed in malls and corporate hubs, where people were given a chance to get their photographs clicked with the Hyatt background.