Campaigns

HP Spectre creates a statement in the outdoors

In association with Milestone Brandcom, HP has executed an OOH campaign to promote its new HP Spectre in three key cities – Delhi-NCR, Mumbai and Bangalore.

Published

September 7, 2016

admin

HP has recently introduced the thinnest laptop ever called – HP Spectre – The World’s Thinnest Laptop. Through this HP is attracting the TG towards premium and innovative products. This is bound to propel HP way ahead in the race and consolidate its market leadership position.

To inform and educate the customers about the new laptop, Milestone Brandcom has used the multiple OOH routes to boost the campaign by taking large and impact media in the three metro cities.

Reinventing manufacturing and design with the launch of this 10.4 mm thin laptop, HP proudly introduces the world’s thinnest laptop. It comes with impressive performance with Intel Core i5 or i7 processor. The brand really lives on to its core proposition – “Keep Reinventing.

Ravi Ambrose, Senior VP, Milestone Brandcom, commented on the idea behind the campaign “The core idea behind the campaign was not just to be visible or convey the message to the core TG but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one way conversation with a mere product messaging. E.g. “Stop Looking at me or you will miss your plane at the airport “Stop looking at me or you will be late on the road.

The powerful creative on all the impact media has been grabbing more eyeballs each day.