Ecosys OOH paints Maharashtra with Colors Marathi

Mumbai-based Ecosys OOH has won the outdoor mandate of Colors Marathi’s upcoming television show “Tujhya VachunKarmena for Mumbai and rest of Maharashtra for the launch of the television show. Produced by Ruchi Films, the show is a light hearted romantic comedy.

Ecosys OOH had the media task of reaching the Marathi speaking households in the heavily cosmopolitan Mumbai and rest of Maharashtra.  The marketing challenge was to create enough buzz in the market with this exciting show despite the strong competition from competitors. The agency took up the challenge and applied its state of the art digital planning tool Systemapit & IMRB Traffic Data to arrive at ethnicity based media plans amplified on heat maps resulting in a robust campaign on ground.

Therefore, the media selection had to be apt and precise.  A media mix comprising of impactful billboards, bus shelters, bus panels and station branding was taken in Marathi dominated areas.

Commenting on outcome of the campaign, Sujit Banerjee, CEO, Ecosys OOH, said,  “We are thrilled to be partnering Colors Marathi. Gone are the days when out-of-home media planning was based on gut feel and guessed estimates. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences. Only few months into the business, Ecosys OOH has carved its niche as India’s first Digital OOH agency and has recently won 5 awards in OAC 2016.