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Australia’s largest digital full motion billboard comes to Melbourne

Melbourne’s Bourke Street Mall has become home to Australia’s biggest full motion, high resolution digital billboard.

Published

August 18, 2015

Bourke Street Mall, a bustling hive of commerce, now becomes the host in bringing a slice of New York’s Time Square to the culture capital. A six storey 236 sq m screen known as’The Bourke’ that can showcase animated footage, movie trailers and digital ads has been created by oOh!media, Australia’s largest Out Of Home (OOH) media company.

Roadshow Films, Vodafone, Corona and Audi have all signed up to be the first to advertise on this premium state-of-the-art digital billboard. This location in Melbourne’s retail heart linking Swanston and Elizabeth streets can impact almost 100,000 pedestrians on a daily basis.

This iconic site joins oOh!’s growing portfolio of digital billboards which also includes’The Emporium’ in Melbourne and oOh!’s new Signature Collection, a network of premium high-end digitised billboards being installed at famous locations across the country’s major capital cities.

The Signature Collection includes premium digital billboards in Adelaide’s CBD at the Corner of Rundle Mall and King William Street, Perth’s Mitchell Freeway, Brisbane’s iconic Story Bridge and three digital billboards on Sydney’s Southern Cross Drive at Mascot and Eastlakes, with further digital billboards set to be switched on in the second half of this year

In addition to displaying full motion advertising,’The Bourke’ will also carry local news, entertainment and weather, which will be updated live via the company’s proprietary in-house digital content management system, ARGYLE.

Source: FEPE