OAC 2013: Torsten IIIgen shares views on Design & Construction of OOH media

Indian OOH industry is emerging to concentrate on the aesthetic of media especially when it comes to traditional formats. Considering this constraint, OAC 2013 is going to not only talk about it but also try to find the solution to it in their 9th edition of convention. Torsten IIIgen, Design Director, Inros Lackner from Vietnam will share his experience on the’Design & Construction of OOH Media’ at the Outdoor Advertising Convention (OAC) 2013, which will be held on July 5-6, 2013 at Grand Hyatt in Goa.  
Torsten is associated with Inros Lackner firm from past 6 years. Prior to this, he has several professional years of experiences in Italy, Switzerland and Germany. He did his graduation from Bauhaus-University Weimar, Germany as an architect. Based on a profound expertise by Media on the Go – he and his design team was invited by VietArt OOH to establish within a pilot-project a Master-plan for OOH Media constructions in Da Nang, Vietnam. To avoid the boring “One Pillar Billboards”, he and the investor searched for strong and unique OOH media structures in strategic locations in and around Da Nang. Successfully under implementation this pilot project will be repeated in other big Vietnamese cities.