People
Rudolf Fernando appointed as National Head of Global Advertisers
The former All India President of Navabharat Group begins his new journey with India’s premier outdoor agency, Global Advertisers.
Rudolf Fernando has been appointed as National Head of the recently expanded four regional sales divisions of Global Advertisers, where his core responsibility involves strategizing, designing, execution and media planning of outdoor campaign executed across the country. Speaking about he new position, Rudolf said,’As now I have become a part of out-of-home advertising medium, my role has widened with challenges and opportunities.
Through my skills and understanding of the media industry, I am confident to expand the client portfolio of Global in the coming season.
In his new role, he will be reporting to Sanjeev Gupta, MD, Global Advertisers. Commenting on the appointment, Sanjeev Gupta, said “Rudolf will leverage our presence across four regions and he will also be assisting the team leaders in pitching new clients. His expertise and experience will bring out innovation, fresh approach and better execution at a larger scale.
Rudolf has over 20 years of experience in the media industry, when he started his career with Free Press Journal in Mumbai. National publications like Dainik Bhaskar and comedy tv channel SAB TV were also part of his career graph. Later he joined, Navabharat Media Solutions to head their sales department. Apart from space selling of Maharashtra & Chhattisgarh editions of Navabharat, he also laid various innovative & BTL activities.
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