Picture Story
Star Plus bring alive the ‘Nazar’ character on OOH canvas
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
AUGUST 2025
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‘OOH is not optional’: Arkade Developers on building trust and recall in Real Estate
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Zepto’s festive campaign uses Kannada OOH to promise 10-minute delivery.
Regulations strengthen OOH, say key industry players
Tata Coffee Gold awakens senses with 3D aroma-anamorphic experience
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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LOVETC paints Kolkata’s Durga Puja in lilac with taxi branding campaign
Founded earlier this year by Ananya Birla, LOVETC opted for taxi branding to move beyond static billboards and create an...
Kalpataru Magnus Project launches OOH campaign
The campaign is executed by Platinum Outdoor
Zoya brings creative elegance to the streets through OOH campaign
The campaign is executed by Platinum Outdoor
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
The campaign is executed by Signpost India
Specsavers launches playful OOH stunt with “Printing Error” billboard
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
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Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand InsightsBillboards that spark cravings – Hocco’s bold take on OOH advertising
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Campaigns
Zoya brings creative elegance to the streets through OOH campaign
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TendersChitra OOH secures long-term advertising rights on Airport-Gandhinagar Road