As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
100 cabs were branded along with a surprise breakfast kit in 4 cities.
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
The brand's association with the sport is reflected in the OOH extravaganza aimed at promoting the Vodafone Sirmur Cup 2014.
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact