The campaign is executed by Signpost India
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard has been misprinted.
The campaign is conceptualised and executed by Times One
The campaign's central theme is to showcase how The Guardian offers a complete view of a story, moving beyond simplified headlines.
The campaign's core strategy is to use provocative, high-impact messaging to capture the attention of top-tier talent.
The special build is installed outside Westfield, Shepherd’s Bush
The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays.
The campaign is executed by Media Buying House
Covering 22 towns across West Bengal, the canter will bring festive excitement to communities with immersive experiences
Placed strategically at eye-level, the mirrors double up as a medium for self-reflection.