In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.
Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
At South India Talks OOH, Mayank Gupta, Founder and CEO makes a compelling case for why design, safety, and structure...
At South India Talks OOH 2025, Sanket Rambhia, MD of Xtreme Media, shared key insights on smart DOOH screen procurement,...
At the third edition of South India Talks OOH, panelists Deepa Gupta, Shalini Sankar, and Suresh Seerna moderated by Rajiv...
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller, Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers...
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
