Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
Executed by Aiswaria Advertising, the branding activity was done on a passenger boat in the Alleppey district of Kerala.
The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.
The agency aims to expand their services further with networks in cities like Guwahati, Bhubaneswar and outside the country with Bangladesh in the near future.
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and...
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...