O'Connor will be speaking on the theme of 'Science of Out of Home' covering subjects like audience measurement.
WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.â€
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWAIndia at the Mudra House in Mumbai.
Honours leaders from Australia, Canada and Portugal and creative from UK and China
Russia's leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St...
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour