NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

In OOH News By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

Vodafone brings change in the air with ‘Breathe The Change’

In Campaigns By Pray Jani - November 11, 2019

The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal

Platinum Outdoors brings an innovative solution to drive sales

In Campaigns By Pray Jani - November 06, 2019

The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

Mochi Shoes target millennials with awesomenes

In Campaigns By M4G Bureau - November 05, 2019

Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding

“D”OOH: Revival of outdoor

In Viewpoints By M4G Bureau - November 04, 2019

Digital technologies are making OOH the go-to media for brand advertising

Greater Noida authority plans for rigid OOH process

In Campaigns By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media

Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs