Results For "Integration"
45 News Found
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
In Viewpoints By M4G Bureau - February 12, 2024
Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
In Digital OOH By Rajiv Raghunath - December 19, 2023
This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls
Zitcha, Broadsign partner to drive global in-store retail media market
In Digital OOH By M4G Bureau - November 30, 2023
New advertising technology integration delivers global omnichannel retail media solution
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
‘Audio integration can drive creativity and business in OOH’
In Viewpoints By Aayush Mohanan - October 11, 2023
Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.
OMA launches cloud-based industry-wide automated insertion order tool OASIS
In OOH News By M4G Bureau - September 04, 2023
The platform was built to standardise and streamline the campaign buying and verification process
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.