A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in the L&G portfolio and includes 107...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the OOH industry.
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
DOOHIT is a unified platform transforming outdoor advertising with simplicity and innovation
Gulab Patil, Founder and CEO of Lemma, laid bare the roadblocks to pDOOH growth in India, while putting forth the solutions that can drive it forward,...
Gangasagar Amula, Director at Absen India, explored the 10 factors to consider for impactful DOOH media installation in his presentation on day 2 of DDX Asia...
