Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Havas Media Group names Erin Flaxman as Global Chief Growth Officer

In OOH News By M4G Bureau - May 09, 2019

Flaxman has been charged with delivering new business best practices for the Media Group

‘Business outcomes real measure of OOH success’

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI

Mobile is another OOH Screen: Marc- Antoine de Roys

In OOH News By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

Bikaner Division of the Railways invites tender for glow sign board & sign boards

In OOH News By M4G Bureau - April 30, 2019

The tender to be open on May 7th is for 5 stations of the division

ACEF Global Customer Engagement felicitates OOH agencies

In OOH News By M4G Bureau - April 29, 2019

This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Publicis Media India appoints Roopesh Pujari as Head Of Technology

In OOH News By M4G Bureau - April 22, 2019

Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including multiple Fortune 500 customers across the globe

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies