Brand Insights
Xiaomi takes on OnePlus in OOH, twitter battlefield
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
High pitched brand wars are a given in the marketing and advertising business. The latest to have joined the game is Xiaomi with the war being unleashed on the OOH turf. Brand Xiaomi has placed hoardings announcing the launch of its new Redmi K 20 smartphone right next to the outdoor campaigns by OnePlus 7 mobile phone brand.
Xiaomi, a Chinese mobile brand, has also drafted the outdoor creative copy in such a way that it indirectly takes a jibe at OnePlus brand. The copy on the hoardings states, ‘Starkly Superior To The latest One’ with the word One being written in the OnePlus brand font. This can be seen at multiple locations including Gurugram and Mumbai.
OnePlus 7 was launched last month this year, Xioami is expected to be launched in July this year.
Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India has reportedly even been taking the war of words further on social media with his tweet urging people to click a selfie and share it with him.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Cash Ur Drive reports strong H2 FY ’26 performance; 95% PAT growth
Behind Universal Overseas’ foray into industrial print machinery
Channel 4 turns neighbourly drama into a giant OOH spectacle for Tip Toe
hollandsnieuwe paints Dutch city centres with colourful Giant Poster campaign
‘Make OOH more affordable & accessible to regional brands’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Godrej Security turns airports into contextual storytelling spaces this travel season
The campaign is created by Sixty Fifth Communications
Deconstruct brings sunscreen awareness to life with ‘India’s First SPF Checkpoint’
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
Godrej deep freezers bring real “cooling” ahead of Eid
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
Grogu takes over Sankofa Square fountains in immersive OOH activation
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
-
Brand Insights‘Make OOH more affordable & accessible to regional brands’
-
Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
-
Insights“OOH needs better accountability”
-
Campaigns
Deconstruct brings sunscreen awareness to life with ‘India’s First SPF Checkpoint’