The Indian OOH landscape is witness to sweeping changes, with a whole gamut of new advertising brands, especially those in the technology space, taking vantage positons in the outdoor to establish deep connects with a wide cross-section of people. Pradeep Shrivastava, Chief Marketing Officer, Reliance Jio, will speak about the new developments in the OOH space and how they influence brand advertising in the outdoor, in his keynote address on the opening day of the Outdoor Advertising Convention (OAC) that will held at the Renaissance Mumbai Convention Centre Hotel during July 24-25.

Reliance Jio is a start-up digital company promoted by Reliance Industries Ltd.

Pradeep has had extensive experience of over 12 years in the telecommunication space that include his role as a member of the Board of Director at XL Axiata in Jakarta, and as the CMO at Idea Cellular in India.

Pradeep has primarily worked in the Asian markets including assignments based out of India, Bangladesh and Indonesia. He has worked across industries, in best-in-class business units of Unilever, Lowe Lintas, and Aditya Birla Group. He has worked as a core member of multiple start-ups in his career.

Pradeep is passionate about 'focus-on-consumer', 'creative-solutions for solving business problems' and'high potential of emerging economies'.