JCDecaux signs pact with Abu Dhabi to build sustainable urban environment
By M4G Bureau - October 15, 2018
The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture
The Abu Dhabi Department of Urban Planning and Municipalities (DPM) has signed a strategic MoU with JCDecaux for the delivery of urban services that will contribute towards a sustainable urban environment in the emirate. Falah Al Ahbabi, chairman of the DPM, and Jean-Charles Decaux, chairman of the executive board and Co-CEO of JCDecaux, signed the MoU in the presence of Ludovic Pouille, the French Ambassador to the UAE, said a press release issued by the DPM on October 14.
The MoU establishes a framework for DPM and JCDecaux to work closely together to enhance the urban landscape in Abu Dhabi applying innovative technology to design smart and sustainable street furniture that meets the needs of an ever-more connected and mobile population, while creating a strong visual identity for the city that reinforces its cultural value and heritage.
Ludovic Pouille was quoted in Gulf News as saying: “Disruptive technologies are changing the way we live in cities. French companies in the UAE, such as JCDecaux, with their numerous innovative solutions are ready for the task. This agreement strengthens the strategic partnerships between France and Abu Dhabi, firmly focused on the future by supporting Abu Dhabi’s ambition to become the leader in sustainable and smart living.”