Vaseline delivers ‘6x’ impact in the outdoor

HUL, one of the major brand advertisers in the OOH space, has taken the outdoor route to promote its winter body lotion Vaseline. The campaign was handled by Rapport WW.  The Vaseline Winter 2017 campaign conceived and executed by the ad agency Underdog has been designed to be big, bold, and beautiful in every sense of the term. The Outdoor creative is sharp and focused on the fact that only Vaseline Body Lotion provides six times longer lasting protection than home remedies like coconut oil. This proposition was handily crunched to an easy to grasp term ‘6X’ for outdoors, thus enabling the message to resonate without any ambiguity.

The eye catchy creative of the campaign showcasing a new model Amrit Sandhu has been gaining traction both effectively and aesthetically. And with a judicious combination of media — a mix of billboards, bus shelters, canopies, kiosks and translites spread across the length and breadth of cities and towns.