‘Take a break and Play’
By Bhawana Anand - September 26, 2019
Adda52.com’s 2nd brand campaign targets people from all walks of life and make them aware of the potential poker player in them
Adda52.com, an online gaming website, attracts eyeballs of enthusiast poker players with a creative copy stating ‘Take a Break from Work and Play Poker’. An OOH led brand campaign kicked off lately has been executed largely in the corporate parks like Gurgaon targeting to connect with people from all walks of life and make them aware of the potential poker player in them. The campaign is targeted towards the new users who can play with practice chips for free and win real cash in lakhs. The campaign features the brand ambassador Chris Gayle on outdoor formats shown as a regular poker player who achieves glories in life because of the skill set he develops by playing poker on Adda52.com with a message #BanaoDimaagKoAmeer.
This marketing campaign addresses the very fact that Poker is a lot more than the limiting perception people carry. Speaking on the launch of the company’s second brand campaign, Naveen Goyal, CEO, Adda52.com said, "Poker has always been considered as an opportunity for winning prizes, but as a market leader in the online poker category, Adda52.com wants to spread awareness about the game and take forward its brand thought #BanaoDimaagKoAmeer
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