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Home » Campaigns » Pepperfry engages travellers with furniture lounges at domestic airports
Pepperfry engages travellers with furniture lounges at domestic airports

By Bhawana Anand - October 14, 2014

The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.

Online furniture and home products store, Pepperfry.com, initiated an engaging on-ground activation at Mumbai, New Delhi and Bengaluru airports, to promote its unique brand offer "Happy Furniture to You” for the ongoing festive season. The brand has created "Pepperfry Furniture Lounges” at the domestic departure lobbies of these airports, where travellers can engage and check-out the curated furniture range from Pepperfry. Executed by Milestone Brandcom, the on-ground airport activation aims to create awareness about the brand and introduce Pepperfry to consumers for shopping furniture online.
 
Speaking about the activity Kashyap Vadapalli, CMO Pepperfry said, "We want customers to experience the quality of our furniture and familiarise them with the brand. These lounges act as Pepperfry display zones, which are solely meant for experiencing the range of furniture from Pepperfry. This activation is an integral part of our larger marketing campaign to multiply our brand reach and build confidence in the minds of our prospective customers.”
 
Creating a strong consumer connect Pepperfry has also rolled-out a "Festive Bonanza” and a "Selfie Mania” contest for travellers. Every traveller who visits the Pepperfry furniture lounge can get the benefit of using the Festive Bonanza offer and avail discount plus cashback on furniture, furnishings and lamps, home décor, kitchen, bed and bath categories. Additionally, Pepperfry plans to award 12 lucky winners who get most likes on Selfies clicked at Pepperfry lounges with shopping vouchers.
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