Pepperfry engages travellers with furniture lounges at domestic airports
By Bhawana Anand - October 14, 2014
The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.
Speaking about the activity Kashyap Vadapalli, CMO Pepperfry said, "We want customers to experience the quality of our furniture and familiarise them with the brand. These lounges act as Pepperfry display zones, which are solely meant for experiencing the range of furniture from Pepperfry. This activation is an integral part of our larger marketing campaign to multiply our brand reach and build confidence in the minds of our prospective customers.â€
Creating a strong consumer connect Pepperfry has also rolled-out a "Festive Bonanzaâ€ and a "Selfie Maniaâ€ contest for travellers. Every traveller who visits the Pepperfry furniture lounge can get the benefit of using the Festive Bonanza offer and avail discount plus cashback on furniture, furnishings and lamps, home dÃ©cor, kitchen, bed and bath categories. Additionally, Pepperfry plans to award 12 lucky winners who get most likes on Selfies clicked at Pepperfry lounges with shopping vouchers.