Brands shine bright on JCDecaux India’s Citylights
By M4G Bureau - November 21, 2018
Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers
The recent festive season saw JCDecaux India’s Citylights Network showcasing a gamut of brands including Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar using OOH media such as street furniture.
“The festive season in India lights up the whole country with vibrancy, bringing many brands of different niches into the picture. With their exciting offers being promoted on OOH, the brands got amplified recognition and elevated visibility amongst those out on a shopping spree. The strategically located Citylights of JCDecaux facilitate strong brand recall and recognition,” said Olivier Heroguelle, MD, JCDecaux India.
The OOH street furniture was adorned with brand offers such as ITC’s festive compliments and Cadbury Silk’s #howdoyousilk campaign. Adding to the festive shenanigans, Big Bazaar dolled up the bus shelters with exciting offers and KBRL promoted India Gate Basmati Rice. Nova Milk and Nestle Milkmaid also marked their brand presence on this format.