Campaigns
And now it’s the Congress with its campaign pitch
The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi
It’s now the turn of Congress to leverage the OOH medium as part of its election campaign. Spotted by Media4Growth in Delhi, the outdoor campaign is well visible in the capital on multiple formats of all sizes including unipoles, shelters, mupis, etc. The star of the campaign is of course the party president Rahul Gandhi featured against a white background and making his election pitch –‘ Ab Hoga Nyay’.
The outdoor campaign has been designed strategically to resonate with audiences across age groups with varied promises relevant to different age groups.
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industry updates
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Surat unveils massive LED-illuminated display at Junomoneta Tower
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
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One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
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Creative Concepts
Chupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi
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Campaigns
Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
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CampaignsA marriage of wearables announced in style
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Creative Concepts
Grab uses clever shadow-play billboard to reveal the impact of rider earnings