Alia Bhatt gives HUL’s Lux a refreshing presence in the outdoor

Bollywood star Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the ‘Be Fresh. Be Fragrant’ proposition through the HUL brand’s OOH campaign that leaves a refreshingly green hue on Mumbai’s OOH landscape.

While it was Leela Chitnis who featured in the brand’s first ever advertisement (in 1909) as the brand ambassador, there have been many others like Madhuri Dixit, Juhi Chawla, Aishwarya Rai Bachchan, Priyanka Chopra, Katrina Kaif, Asin and Deepika Padukone who have been the faces of the brand.