OOH Sure!
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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Wrap2Earn appoints Nitin Rastogi as National Head
Marketing consultant Vinay Pant to moderate OAC panel discussion on OOH commoditization
Krunal Suthar takes helm as Creative Director at RapportWW
EcoSigns to showcase recyclable, eco-friendly OOH print materials at OAC Expo 2025
Indriya’s Aasmaniyat collection showcased through cinema innovation
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
The activation is executed by MOMS Outdoor
XTRA Impact: Continental Coffee dominates Kolkata Billboards
The campaign is executed by Platinum Outdoor
Century Real Estate launches OOH campaign in North Bengaluru
As part of this initiative, the brand has unveiled a high-impact OOH installation at Mekhri Circle.
Zepto’s quirky Gujarati OOH campaign across Ahmedabad
The campaign is executed by The Local Talk
Superman’s cinematic OOH stunt
Standing an imposing 11 feet tall and weighing over 120 kg, the sculpture was suspended by steel cables, making it...
3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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Company Newsbillups reports massive revenue growth and continued global expansion
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OACJaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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OACDGTOOHL to showcase data-driven OOH advertising technology at OAC Expo 2025
