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‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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Godrej deep freezers bring real “cooling” ahead of Eid
“OOH needs better accountability”
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Mobiyoung Group elevates Shivalika Anand to CEO, Anuj Bhandari to be Non-Executive Director
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Grogu takes over Sankofa Square fountains in immersive OOH activation
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
Tourism and Events NT positions the Northern Territory as ‘None of a Kind’
The campaign created by KWP and Partners
NZ Post uses hyperlocal OOH to remind New Zealanders of their nearest branch
The campaign is created and executed by Thinkerbell Aotearoa
Hocco turns Mumbai’s streets into a moving ice cream carnival
The campaign is executed in partnership with Wrap2Earn
Uber expands Bike & Auto visibility with large-scale transit-led OOH campaign
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
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CampaignsPantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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CampaignsBroadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
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Campaigns
Uber expands Bike & Auto visibility with large-scale transit-led OOH campaign