Zepto and Philips take festive fashion and garment care to the streets with a live-steaming billboard

‘Leave no crumbs. Leave no crease.’ That’s the message behind a festive OOH collaboration between Zepto and Philips, which turned a billboard into a live product demonstration. The installation featured an actual lehenga suspended from the display, alongside a Philips Garment Steamer, with steam visibly directed at the outfit. 

The two brands used the shared festive dressing moment to communicate distinct propositions. Zepto’s side of the billboard read, “Get festive fits in minutes”, while Philips promised, “Get Philips Garment Steamer to serve looks in minutes.” The visual brought both messages together through a simple, memorable play on words: leave no crumbs with the outfit, and leave no crease with the steamer. 

What made the execution stand out was that the product demonstration was not confined to an image or a screen. The garment was physically mounted on the billboard and steamed in front of passers-by, allowing audiences to see the appliance in action. The use of a real festive outfit also gave the demonstration a tangible quality, connecting the product’s function to a familiar wardrobe concern.