Spykar’s ‘Daur Apna Hai’ OOH campaign in Gujarat

Homegrown denim brand Spykar has rolled out a high-visibility OOH campaign for its new youth-centric platform, ‘Daur Apna Hai’ (Our Time Has Come), with significant presence across key urban centers in Gujarat. Leveraging large-format billboards in high-traffic commercial and youth-centric zones, the campaign aims to reinforce the brand’s connection with India’s confident, self-expressive, and ambitious Gen Z and millennial demographic. 

The OOH effort is a pivotal part of Spykar’s integrated campaign, which launched with a high-energy rap anthem featuring artists Wicked Sunny and Dharmik. The billboards serve as a powerful visual extension of this musical platform, prominently featuring the artists to create instant recognition and drive audience engagement towards the full digital campaign. 

The creative design is bold, reflecting the energetic and ‘unapologetic’ spirit of the youth it targets: 

• The tagline “DAUR APNA HAI” is rendered in large, distressed, black and red typography, conveying a message of empowerment and ownership. 

• The key feature is the striking visual of the artists, Wicked Sunny & Dharmik, in modern streetwear and denim, adopting confident poses that align with the campaign’s core message of self-expression. 

• By pairing the visual style of contemporary street culture with the powerful regional resonance of the Hindi/Gujarati phrase ‘Daur Apna Hai,’ the OOH media establishes an aspirational yet authentic street-level connection with the target market. 

The campaign effectively utilizes the scale and impact of OOH to convert street visibility into brand buzz, positioning Spykar as the denim brand that celebrates the restless, self-made spirit of young India.