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Godrej Properties transfixes Kharghar with a bionic Butterfly and drone spectacle
The campaign is executed by OAP Mediatech
When Godrej Properties moved to establish its footprint in the Kharghar market, the objective was to move beyond traditional signage and create a city-wide cultural event. The result is an ambitious, ongoing “Sky-OOH” campaign executed by OAP Mediatech that utilizes biomimicry and advanced robotics to build a narrative of transformation. The journey began with the appearance of programmatic butterfly installations at strategic high-traffic touchpoints across Kharghar, acting as a physical “hook” to spark organic social media conversations. As the campaign progressed, the intrigue took flight with bionic butterflies soaring across the skyline, complemented by a Drone LED mesh display that serves as a dynamic aerial invitation to the local community.
The momentum centered on a grand reveal at Central Park, where immersive on-ground interactions transitioned into a sophisticated drone light show. The drones performed a choreographed aerial ballet that visually mapped out the project’s premium amenities before converging to form the project’s name in a breathtaking finale. To ensure the reach extends beyond local residents, OAP Mediatech has synchronized this experience with a massive traditional OOH blitz, deploying over 100 outdoor sites across Mumbai. This dual-layered strategy ensures that while the spectacle is concentrated in Kharghar, the brand’s arrival is amplified as a major regional milestone.
By blending the tactile nature of physical installations with the futuristic scale of drone technology, Godrej Properties has successfully turned a real estate launch into a landmark public experience. The ongoing campaign continues to dominate the visual landscape of Kharghar, using cutting-edge tech to ensure the brand’s entry is not just witnessed, but experienced. By utilizing this multi-platform approach, the project has established a permanent “center of attraction” in the minds of potential homeowners, setting a new benchmark for how real estate brands engage with urban spaces.