PMR appoints Anil Goyal as VP-Outdoors

Prime Market Reach has appointed Anil Goyal as VP-Outdoors for its OOH operations based out of Mumbai. “We are proud Anil Goyal brings on board keen understanding of the entire gamut of the OOH media business as a planner and strategist and we understand his cross-functional skills will be an asset to PMR, says Amit Goyal , Business Head of Prime Market Reach.

Prime Market Reach helps  implement campaigns at Delhi Hythros  (200 Street display units across South and Central Delhi)  These units provide offer eyelevel and uncluttered exposure to prominent locations near commercial, residential & administrative areas in form of well maintained and aesthetically  designed display structures.

At Prime Market Reach, an OOH Division of Primetime Group, the approach has been to provide greater accountability from the medium. It tries to integrate the usage of information, technology and efficient ground level infrastructure in offices across the country to facilitate quick and scalable implementation of OOH campaigns of any kind nation-wide.

Anil Goyal has been brought in to expand business footprint and utilize PMR Client and vendor relationships to the fullest.