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Tenders2 days ago

UPMRC invites bids for exclusive OOH rights on Kanpur Metro Corridor

The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare...

Creative Concepts2 days ago

Nykaa takes over Bandstand with a giant pink birthday cake

Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...

Insights2 days ago

Driving better outcomes from better creative decisions

Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives,...

Creative Concepts2 days ago

Kelvinator Activates ‘Summer Paused’ at Carter Road

The activation was built to be live for 3 days

Insights4 days ago

“In the North-East, scale comes from combining formats, not relying on one”

Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH...

Innovative Use4 days ago

Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi

The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform

Digital Display4 days ago

BackLite UK unveils The Knightsbridge as newest addition

The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...

Sustainability5 days ago

Ocean Outdoor enters third year of Pinwheel partnership to build on environmental impacts

Based on the successful outcomes of each programme last year, Ocean will to continue to roll out the Pinwheel programme...

Insights5 days ago

‘OOH will evolve into a tech-enabled, measurable medium by 2030’

Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH

Tenders6 days ago

MCG opens E-auction for over 400 OOH sites across Gurugram

Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles...

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