Vodafone steps out to makes V-Day special for consumers

Vodafone celebrated this valentine’s day with their young users by spreading love in the air. The brand organised an on-ground activation to engage young couples, where the idea was to create a lighthearted and funny situation where Vodafone made a short moment on Valentine’s Day, special for a couple. The one day activity was held at Metrowalk Mall, one of the hangout zones in west Delhi.  
 
Vodafone held various activities such as a musical band that played live unplugged love song dedicated to the couple, while leading maker of high-definition cameras GoPros were arranged to capture close surprised reaction of the couple. The brand’s back-end crew stepped in and flew a remote-controlled helicopter with GoPro attached to it and showered onlookers with red rose petals.  
 
The surprise event garnered great response from young couples, who clicked selfies with #closertogether cards and the pictures were shared with the couples through Whatsapp and prints with Vodafone photo frame.