Creative Concepts
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
The campaign illustrates the use of data to solve real-life problems
Leo Burnett Mumbai has bagged a Gold in the ‘Creative Data’ in Cannes Lions 2024 for Gatorade’s ‘Turf Finder’ campaign. Gatorade, the hydration brand, launched the “Turf Finder” campaign to locate spaces where people can play, whenever and wherever space allows in the city. Using data from Google Maps, this initiative addressed the shortage of recreational areas in urban India.
That is, using Google traffic data the campaign entailed pinpointing low-traffic sites and transforming them into temporary play courts for sports such as cricket and basketball.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Building the case for a Data-by-Design approach in DOOH
Nissan paints the sky over Udaipur to unveil its latest car
CKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
Creativity in DOOH: Insights by Media Owners | Part 2
Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Tira launches OOH campaign featuring new brand ambassador Ahaan Pandey
Beauty retail platform Tira amplifies its brand presence with a premium, city-dominating outdoor rollout celebrating its newest face, Ahaan Pandey
MYK LATICRETE launches OOH campaign challenging traditional tile installation
The campaign builds on the brand’s recent myth-busting digital initiative and its immersive VR-led in-store education drive, extending the conversation...
Skyscanner takes India’s T20 fever beyond stadiums and into travel inspiration
Skyscanner playfully imagines what happens when those sixes travel even further, visually “breaking” outdoor installations across host cities and turning...
NASCAR enters the record books with the World’s Loudest Billboard
The billboard is installed in Los Angeles
Flipkart Fashion’s cricket-led billboard banter
The copy read, “Dear Pakistan, Raho Ek Kadam Aage!”, a sharp play on words that worked on two levels.
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
Titan Intech Limited announces the launch of “UltraLED Displays”
UltraLED Displays is designed for use across corporate environments, command and control centres, Transportation, retail, public infrastructure, education, sports and...
Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
LEDX Technologies launches India’s only fully automated active LED manufacturing facility
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant in India, engineered...
-
Creative ConceptsNissan paints the sky over Udaipur to unveil its latest car
-
PeopleCKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
-
CampaignsNetflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
-
Campaigns
Tira launches OOH campaign featuring new brand ambassador Ahaan Pandey