Creative Concepts
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
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People
Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH
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Campaigns
Digital displays turn Mumbai’s streets into a Wimbledon narrative