“Anything’s a Kebab”: Waitrose’s playful OOH campaign takes to the streets

Waitrose’s latest out-of-home (OOH) campaign features a billboard with a direct, playful message. The advertisement combines a simple headline with a creative use of 3D elements to promote summer meals.

The campaign’s central visual is a bright yellow billboard displaying the phrase, “ANYTHING’S A KEBAB IF YOU PUT A SKEWER THROUGH IT”. Below the headline is the tagline, “Let your summer side out,” followed by the Waitrose logo. This text is integrated with a large, three-dimensional skewer that extends past the billboard’s frame, featuring kebab items that appear to be skewered.

The billboard is located in an urban setting, positioned in front of a living green wall. The juxtaposition of the advertisement with the natural backdrop helps to draw attention to the creative execution.

The campaign’s objective is to connect with consumers through a lighthearted message about summer food. By using a combination of a memorable headline and physical elements, the advertisement aims to capture public attention and reinforce Waitrose’s brand identity.